Lucha & Libations
Adobe Aero & After Effects
In continuation with Casa Maestri, Lucha & Libations was a mock pop-up event that brought together the grit of Canelo Álvarez and the craft of Casa Maestri for a one-night-only celebration of heritage, strength, and flavor. With striking visuals, custom bottles, and a space that felt as powerful as it did personal, the campaign turned tradition into experience—and gave tequila the champion it deserves.