Casa Maestri Rebrand
Branding | Identity | Packaging | UI/UX
Columbia College Chicago - 2025

The Casa Maestri rebrand reimagines a heritage tequila through a bold, contemporary lens—honoring its artisanal roots in Jalisco, Mexico, while introducing a modern visual identity built for storytelling and global appeal. Inspired by traditional rótulo signage and Mexican craftsmanship, the new branding bridges legacy and lifestyle, positioning Casa Maestri as both authentic and culturally resonant in a competitive spirits market.

Bottle Redesign

Final Logo and Insignia Lockups

Process Work

Jocelyn Romero

Index

@2025